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The Resource Pitch invasion : three stripes, two brothers, one feud : Adidas and the making of modern sport, Barbara Smit

Pitch invasion : three stripes, two brothers, one feud : Adidas and the making of modern sport, Barbara Smit

Label
Pitch invasion : three stripes, two brothers, one feud : Adidas and the making of modern sport
Title
Pitch invasion
Title remainder
three stripes, two brothers, one feud : Adidas and the making of modern sport
Statement of responsibility
Barbara Smit
Title variation
Pitch invasion
Title variation remainder
adidas, puma and the making of modern sport
Creator
Subject
Language
eng
Summary
Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. It all began in the 1920s, when Adi and Rudi Dassler started a shoe business in a small German town. It was an instant success, but soon personal rivalries began to pull the two brothers apart, and by the end of the Second World War it was outright warfare. Forced to split the company between them, Adi and Rudi not only severed their family and their hometown, but went on to divide retailers, sportsmen and countries for the next five decades with their rival brands: Adidas and Puma. Charting the story of how these businesses revolutionized the world of sport - exploiting advertising, influencing fashions and following the money at every turn - Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker's unfortunate contribution to the demise of Puma, and just how Adidas helped Muhammad Ali win his biggest fight. Reaching right up to today's world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas's recent takeover of Reebok, this is sporting drama of competition, greed, bribery, passion and shoes
Dewey number
338.7688 SMI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Pitch invasion : three stripes, two brothers, one feud : Adidas and the making of modern sport, Barbara Smit
Label
Pitch invasion : three stripes, two brothers, one feud : Adidas and the making of modern sport, Barbara Smit
Publication
Note
Cover subtitle: Adidas, Puma and the making of modern sport
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
10674899
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=nlonzsd&isbn=9780713998887&upc=&oclc=%28Sirsi%29%20UH135935/LC.JPG
Dimensions
24 cm.
http://library.link/vocab/discovery_link
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Extent
xii, 396 pages
Isbn
9780713998887
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(Sirsi) UH135935

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